FOR IMMEDIATE RELEASE
Contact:
| Consumers Customer Service recall@sunrisegrowers.com 1.888.490.5591 | Media Konnect Agency 213-988-8344 sunopta@konnectagency.com |
Minneapolis, Minn. – June 21, 2023 – SunOpta Inc’s subsidiary, Sunrise Growers Inc., has issued a voluntary recall of specific frozen fruit products linked to pineapple provided by a third-party supplier due to the potential for these products to be contaminated with Listeria monocytogenes.
Listeria monocytogenes is an organism which can cause serious and sometimes fatal infections in young children, frail or elderly people, and others with weakened immune systems. Although healthy individuals may suffer only short-term symptoms such as high fever, severe headache, stiffness, nausea, abdominal pain and diarrhea, listeria infection can cause miscarriages and stillbirths among pregnant women. Any consumers concerned about an illness should contact a physician.
Products were distributed via the following retailers:
- Walmart: Great Value Mixed Fruit, Great Value Dark Sweet Cherries, and Great Value Mango Chunks sold at stores in AR, AZ, CA, CO, DC, IA, ID, IL, IN, KS, KY, LA, MD, MN, MO, MT, ND, NE, NM, NV, OH, OK, OR, PA, SD, TX, UT, VA, WV and WY from January 19, 2023 to June 13, 2023
- Whole Foods Market: 365 Organic Tropical Fruit Medley, 365 Organic Pineapple Chunks, 365 Pineapple Chunks, 365 Organic Whole Strawberries, 365 Organic Slice Strawberries and Bananas, and 365 Organic Blackberries distributed to select stores throughout the US from November 1, 2022 to June 21, 2023
- Trader Joe’s: Trader Joe’s Organic Tropical Fruit Blend distributed to select distribution centers or stores in AK, AL, CT, CO, DE, IA, IL, IN, KS, KY, LA, MA, MD, ME, MI, MN, MO, NE, NH, NJ, NM, NY, OH, OK, PA, RI, TN, TX, VA, VT, WI, and Washington DC from March 28, 2023 to April 11, 2023
- Target: Good & Gather Organic Cherries and Berries Fruit Blend, Good & Gather Dark Sweet Whole Pitted Cherries, Good & Gather Mango Strawberry Blend, Good & Gather Mixed Fruit Blend, Good & Gather Mango Chunks, Good & Gather Blueberries, and Good & Gather Triple Berry Blend distributed nationwide from October 14, 2022 to May 22, 2023
- Aldi: Season’s Choice Tropical Blend distributed to select distribution centers or stores in AL, AR, CT, FL, GA, IA, KS, KY, MA, MD, MI, MO, MS, NC, NE, NH, NY, OH, OK, PA, RI, SC, TN, TX, VA, VT and WV from October 11, 2022 to May 22, 2023
- AWG (Associated Wholesale Grocers): Best Choice Pitted Red Tart Cherries Unsweetened distributed to select distribution centers or stores in KS, MO, NE and OK from April 5, 2023 to May 4, 2023
To date, there have been no illnesses associated with this voluntary recall.
This voluntary recall includes the following code dates currently in stores or consumers’ freezers:
Walmart
Great Value Mixed Fruit packaged in a 16-ounce plastic bag (70,360 cases) with the following codes:
| Lot | Best By | Lot | Best By | Lot | Best By |
| FMX235003 | 12/16/2024 | FMX300902 | 01/09/2025 | FMX303313 | 02/02/2025 |
| FMX235101 | 12/17/2024 | FMX301806 | 01/18/2025 | FMX303803 | 02/07/2025 |
| FMX303903 | 02/08/2025 | FMX304102 | 02/09/2025 | FMX305202 | 02/21/2025 |
| FMX304003 | 02/09/2025 | FMX305102 | 02/20/2025 | FMX305302 | 02/22/2025 |
| FMX305401 | 02/23/2025 | FMX306907 | 03/10/2025 | FED306861 | 03/09/2025 |
| FED306961 | 03/10/2025 |
| Lot | Best By |
| FMX235003 | 12/16/2024 |
| FMX300902 | 01/09/2025 |
| FMX303313 | 02/02/2025 |
| FMX235101 | 12/17/2024 |
| FMX301806 | 01/18/2025 |
| FMX303803 | 02/07/2025 |
| FMX303903 | 02/08/2025 |
| FMX304102 | 02/09/2025 |
| FMX305202 | 02/21/2025 |
| FMX304003 | 02/09/2025 |
| FMX305102 | 02/20/2025 |
| FMX305302 | 02/22/2025 |
| FMX305401 | 02/23/2025 |
| FMX306907 | 03/10/2025 |
| FED306861 | 03/09/2025 |
| FED306961 | 03/10/2025 |
Great Value Dark Sweet Cherries packaged in16-ounce plastic bag (3,305 cases) with the following codes:
| Lot | Best By |
| FED308962 | 03/30/2025 |
Great Value Mango Chunks packaged in a 16-ounce plastic bag (8,569 cases) with the following codes:
| Lot | Best By |
| FED306161 | 03/02/2025 |
Whole Foods Market
365 Organic Tropical Fruit Medley packaged in a 32-ounce plastic bag (34,578 cases) with the following codes:
| Lot | Best By | Lot | Best By | Lot | Best By |
| FED302652 | 01/26/2024 | FED228452 | 10/11/2023 | FED305351 | 02/22/2024 |
| FED302751 | 01/27/2024 | FED228551 | 10/12/2023 | FED312452 | 05/03/2024 |
| FED231851 | 11/14/2023 |
| Lot | Best By |
| FED302652 | 01/26/2024 |
| FED228452 | 10/11/2023 |
| FED305351 | 02/22/2024 |
| FED302751 | 01/27/2024 |
| FED228551 | 10/12/2023 |
| FED312452 | 05/03/2024 |
| FED231851 | 11/14/2023 |
365 Organic Pineapple Chunks packaged in a 10-ounce plastic bag (14,946 cases) with the following codes:
| Lot | Best By | Lot | Best By | Lot | Best By |
| FED303011 | 01/30/2025 | FED303131 | 01/31/2025 | FED311631 | 04/26/2025 |
| FED303111 | 01/31/2025 | FED307531 | 03/16/2025 | FED225511 | 09/12/2024 |
| FED225611 | 09/13/2024 | FED225711 | 09/14/2024 | FED225811 | 09/15/2024 |
| Lot | Best By |
| FED303011 | 01/30/2025 |
| FED303131 | 01/31/2025 |
| FED311631 | 04/26/2025 |
| FED303111 | 01/31/2025 |
| FED307531 | 03/16/2025 |
| FED225511 | 09/12/2024 |
| FED225611 | 09/13/2024 |
| FED225711 | 09/14/2024 |
| FED225811 | 09/15/2024 |
365 Pineapple Chunks packaged in a 16-ounce plastic bag (8,049 cases) with the following codes:
| Lot | Best By | Lot | Best By | Lot | Best By |
| FED303132 | 01/31/2025 | FED303231 | 02/01/2025 | FED307532 | 03/16/2025 |
| FED303133 | 01/31/2025 | FED303431 | 02/03/2025 | FED307631 | 03/17/2025 |
| Lot | Best By |
| FED303132 | 01/31/2025 |
| FED303231 | 02/01/2025 |
| FED307532 | 03/16/2025 |
| FED303133 | 01/31/2025 |
| FED303431 | 02/03/2025 |
| FED307631 | 03/17/2025 |
365 Organic Whole Strawberries packaged in a 32-ounce plastic bag (13,017 cases) with the following codes:
| Lot | Best By |
| FED305451 | 02/23/2025 |
| FED305551 | 02/24/2025 |
| Lot | Best By |
| FED305451 | 02/23/2025 |
| FED305551 | 02/24/2025 |
365 Organic Sliced Strawberries and Bananas packaged in a 32-ounce plastic bag (3,691 cases) with the following codes:
| Lot | Best By |
| FED310852 | 04/18/2024 |
| FED310951 | 04/19/2024 |
| Lot | Best By |
| FED310852 | 04/18/2024 |
| FED310951 | 04/19/2024 |
365 Organic Blackberries packaged in a 10-ounce plastic bag (2,181 cases) with the following codes:
| Lot | Best By |
| FED225911 | 09/16/2024 |
Trader Joe’s
Trader Joe’s Organic Tropical Fruit Blend packaged in a 16-ounce plastic bag (2,588 cases) with the following codes:
| Lot | Best By | Lot | Best By | Lot | Best By |
| FMX303005 | 01/30/24 | FMX303204 | 02/01/24 | FMX303401 | 02/03/24 |
| FMX303105 | 01/31/24 | FMX303301 | 02/02/24 |
| Lot | Best By |
| FMX303005 | 01/30/24 |
| FMX303204 | 02/01/24 |
| FMX303401 | 02/03/24 |
| FMX303105 | 01/31/24 |
| FMX303301 | 02/02/24 |
Target
Good & Gather Organic Cherries and Berries Fruit Blend packaged in a 32-ounce plastic bag (3,961 cases) with the following codes:
| Lot | Best By |
| FED305552 | 02/24/2025 |
Good & Gather Dark Sweet Whole Pitted Cherries packaged in a 12-ounce plastic bag (1,515 cases) with the following codes:
| Lot | Best By |
| FED308862 | 03/29/2025 |
Good & Gather Mango Strawberry Blend packaged in a 48-ounce plastic bag (238 cases) with the following codes:
| Lot | Best By |
| FED308351 | 03/24/2025 |
Good & Gather Mixed Fruit Blend packaged in a 48-ounce plastic bag (8,178 cases) with the following codes:
| Lot | Best By |
| FED308153 | 03/22/2025 |
| FED308251 | 03/23/2025 |
| FED308951 | 03/30/2025 |
| Lot | Best By |
| FED308153 | 03/22/2025 |
| FED308251 | 03/23/2025 |
| FED308951 | 03/30/2025 |
Good & Gather Mango Chunks packaged in a 12-ounce plastic bag (871 cases) with the following codes:
| Lot | Best By |
| FED308661 | 03/27/2025 |
Good & Gather Blueberries packaged in a 48-ounce plastic bag (5,344 cases) with the following codes:
| Lot | Best By |
| FED228651 | 10/13/2023 |
Good & Gather Triple Berry Blend packaged in a 48-ounce plastic bag (6,034 cases) with the following codes:
| Lot | Best By |
| FED228652 | 10/13/2023 |
| FED228751 | 10/14/2023 |
| Lot | Best By |
| FED228652 | 10/13/2023 |
| FED228751 | 10/14/2023 |
Aldi
Season’s Choice Tropical Blend and Mixed Fruit packaged in a 32-ounce plastic bag (38,909) with the following codes. (Note: A modification to this press release was made on 7/1/23 to add additional unique identifiers printed on each bag to the table below to aid in consumer identification of the recalled product. No additional products or lots have been impacted.)
| Lot | Best By | Lot | Best By | Lot | Best By |
| FMX234011 FMX234009 FMX234010 | 12/06/2024 | FMX235501 FMX235503 FMX235502 | 12/21/2024 | FMX236202 FMX236203 FMX236204 | 12/28/2024 |
| FMX234103 FMX234101 FMX234102 | 12/07/2024 | FMX236001 FMX236003 FMX236004 | 12/26/2024 | FMX236301 FMX236302 FMX236303 | 12/29/2024 |
| FMX234211 FMX234210 | 12/08/2024 | FMX236102 FMX236103 FMX236104 | 12/27/2024 | FMX301208 FMX301206 FMX301207 | 01/12/2025 |
| FMX303101 FMX303102 FMX303103 | 01/31/2025 | FMX303201 FMX303203 FMX303202 | 02/01/2025 | FMX301302 FMX301303 FMX301304 | 01/13/2025 |
| FMX301402 FMX301403 FMX301404 | 01/14/2025 | FMX303001 FMX303003 FMX303002 | 01/30/2025 | FMX230704 FMX230702 FMX230703 | 11/03/2024 |
| FMX230707 FMX230705 FMX230706 | 11/03/2024 | FMX231804 FMX231802 FMX231803 | 11/14/2024 | FMX227605 FMX227603 FMX227604 | 10/03/2024 |
| FMX227705 FMX227703 FMX227704 | 10/04/2024 | FMX233901 | 12/5/2024 |
AWG (Associated Wholesale Grocers)
Best Choice Pitted Red Tart Cherries Unsweetened packaged in a 12-ounce plastic bag (1,088 cases) with the following code:
| Lot | Best By |
| FED308861 | 03/29/2025 |
Consumers are urged to check their freezers for the recalled product, not to consume it and either discard the product or return it to the store for a full refund. All other Sunrise Growers products that have different lot codes or best by dates are not affected by this recall. The affected retail customers have been notified of this recall and instructed to remove any recalled product from retail store shelves and inventories.
Consumers seeking information may email recall@sunrisegrowers.com or call 1.888.490.5591 Monday through Friday, 8:00 a.m. to 5:00 p.m. Pacific Time.
This recall is being conducted with the knowledge of the U.S. Food and Drug Administration (FDA).
Plant-based food and beverage pioneer fuels the future of food with entrepreneurial spirit, vibrant cultureMINNEAPOLIS —June 13, 2023—SunOpta (Nasdaq:STKL) (TSX:SOY), a U.S.-based, global pioneer fueling the future of sustainable, plant-based and fruit-based food and beverages, has been named one of the Top 200 Workplaces in Minnesota by the Star Tribune, the largest newspaper in Minnesota. SunOpta was recognized out of 5,000 companies who were invited to participate.
The Star Tribune 2023 Top Workplaces recognizes the most progressive companies in Minnesota based on employee opinions measuring engagement, organizational health and satisfaction. The analysis included responses from over 124,719 employees at Minnesota public, private and nonprofit organizations. The results are based on survey information collected by Energage, an independent company specializing in employee engagement and retention.
SunOpta was ranked #58 of 200 on the midsize company list.
“SunOpta is thrilled to be recognized as a Top Workplace in Minnesota by the Star Tribune,” said Jill Barnett, Chief Administrative Officer, SunOpta. “This recognition is a testament to SunOpta employees at our Minnesota locations who are driven by a passionate focus on sustainability, innovation and community. Being named one of Minnesota’s top workplaces also reflects the can-do attitude of our team members who help to make SunOpta an inclusive culture where we all succeed. Our company wins by driving positive change and celebrating the value each of us brings to work every day.”
SunOpta leadership strives to create a healthy workplace and vibrant culture for all employees. The Company continues to look for ways to enhance the employee experience and stand out as an employer of choice by providing new, unique benefits for employees at various stages in their lives, such as “You Days” to celebrate birthdays and work anniversaries. Other exemplary initiatives include a workforce communication platform to increase productivity and operational equipment effectiveness, 24 hours of paid volunteer time annually for full time employees to give back to their communities, 12 weeks of paid maternity leave and four weeks of paid family leave to increase the amount of time allowed for employees to care for a sick family member, birth of child and/or adoption.
Star Tribune CEO and Publisher Steve Grove said, “The companies in the Star Tribune Top 200 Workplaces deserve high praise for creating the very best work environments in the state of Minnesota. My congratulations to each of these exceptional companies.”
SunOpta operates two plant-based manufacturing facilities located in Alexandria and its 65,000 square-foot headquarters and innovation center is based in Eden Prairie.
About SunOpta, Inc.
SunOpta (Nasdaq:STKL) (TSX:SOY) is a U.S.-based, global pioneer fueling the future of sustainable, plant-based and fruit-based food and beverages. Founded nearly 50 years ago, SunOpta manufactures natural, organic and specialty products sold through retail and foodservice channels. SunOpta operates as a manufacturer for leading natural and private label brands, and also proudly produces its own brands, including SOWN®, Dream®, West Life™ and Sunrise Growers®. For more information, visit www.sunopta.com and LinkedIn.
Minneapolis, Minn. (June 5, 2023)- SunOpta, a U.S.-based, global pioneer fueling the future of sustainable plant-based and fruit-based food and beverages is proud to announce a first-of-its-kind partnership with Seven Sundays, a planet-forward breakfast company known for serving up better breakfast items made with only real ingredients.Seven Sundays launched the first-ever Oat Protein Cereal made with SunOpta’s OatGold™, a nutrient-rich upcycled oat protein powder, which is a byproduct of oatmilk production. Through this partnership, Seven Sundays grew their product offerings with an upcycled oat protein ingredient manufactured by SunOpta. The new product is available now nationwide at major retailers including Whole Foods Market, Sprouts, Amazon and ordered directly from the Seven Sundays website.
Upcycling is a zero-waste philosophy dedicated to creatively using byproducts and their nutrients from agriculture and food manufacturing to unlock their highest value. Upcycled foods use ingredients that otherwise would not have gone to human consumption, are procured, and produced using verifiable supply chains, and have a positive impact on the environment.
“At SunOpta, sustainability is part of our DNA and we are always looking for sustainable solutions in our operations,” said Lauren McNamara, Vice President and Assistant General Manager of SunOpta. “Partnering with a like-minded local company to create nutrient-dense cereal made with our upcycled oat protein aligns well with our core values and desire to help provide healthy products for consumers. Through this partnership, we will reduce food waste and create a sustainable solution for our OatGold oat protein powder.”
The Seven Sundays Oat Protein cereal comes in four flavors - Simply Honey, Super Fruity, Maple Cinnamon and Chocolate Sea Salt, and contains 5 grams of upcycled plant-based protein per serving, no artificial or natural flavors, or high-intensity sweeteners, and is lightly sweetened with natural sources like dates and organic maple syrup. The new line is also gluten free and Non-GMO Project Verified.
“We are very excited to partner with SunOpta for ingredient sourcing of our new oat protein cereal line,” said Hannah Barnstable, Founder of Seven Sundays. “The leftover product from producing oat milk has three times the protein, twice the fiber and significantly more nutrients compared to already nutritious whole rolled oats. SunOpta’s OatGold ingredient fills a production need for us and provides a tasty and nutritious solution to food waste.”
Images and additional assets available here. For more information visit sunopta.com and sevensundays.com.
About OatGold
SunOpta’s OatGold, which is the primary ingredient in Seven Sundays’ cereal, is a versatile, nutrient-rich upcycled oat protein powder and byproduct of oatmilk production, made using insoluble solids from SunOpta’s proprietary Oatbase manufacturing process. OatGold is Upcycled Certified in accordance with the rigorous standards from the Upcycled Food Association, a nonprofit focused on preventing food waste by accelerating the upcycled economy. OatGold is neutral in taste, vegan, Non-GMO Project Verified and kosher certified. It is also allergen-friendly and does not contain any of the U.S. major food allergens.
About SunOpta, Inc.
SunOpta (Nasdaq: STKL) (TSX: SOY) is a U.S.-based, global pioneer fueling the future of sustainable, plant-based and fruit-based food and beverage products. Founded nearly 50 years ago, SunOpta manufactures natural, organic and specialty products sold through retail and foodservice channels. SunOpta operates as a manufacturer for leading natural and private label brands, and also proudly produces its own brands, including SOWN®, Dream®, West Life™ and Sunrise Growers®. For more information, visit www.sunopta.com and LinkedIn.
About Seven Sundays
On an inspirational honeymoon to New Zealand, Hannah and Brady got a taste of good muesli and a sustainable food system. Shortly thereafter, they started Seven Sundays to flip the US cereal aisle on its head because they knew there had to be a better way to start the day. Today, Seven Sundays produces many better breakfast items such as gluten free mueslis, nut-based granolas, protein oatmeal, grain free sunflower cereals, and their new oat protein cereal, in packaging made from recycled plastic. Seven Sundays is a proud Certified B Corporation. Learn more at www.sevensundays.com.
Global Food Pioneer Attains Sustainability Goals
MINNEAPOLIS, MINN. (May 30, 2023)—SunOpta (Nasdaq:STKL) (TSX:SOY), a global pioneer fueling the future of sustainable, plant-based and fruit-based food and beverages, today announced it has achieved zero waste[1] to landfill at its Niagara manufacturing facility where better-for-you fruit snacks are manufactured.
“As a sustainable plant-based food and beverage company, sustainability is at the root of everything we do at SunOpta. We are working to reduce our environmental footprint by achieving zero waste, developing innovative packaging solutions, using efficient modes of transportation, and responsibly sourcing our ingredients. We also support sustainable agricultural practices upstream in our value chain on the farms where our ingredients are grown,” said Parneet Kaur, production manager, SunOpta. “We’re proud to achieve zero waste to landfill in Niagara, and we will continue to embrace opportunities that lie ahead as we work to sustainably fuel the future of food.”
SunOpta achieved zero waste to landfill at its Niagara facility by reusing or recycling materials such as batteries, metals, pallets and barrels. For example, each year approximately 580 tons of materials are recycled, including metals such as cans, barrels and pails, in addition to cardboard, which saves many trees. 95% of the waste disposal costs are offset by the recycling facility that utilizes the metal. The approximately 88 tons of industrial waste and 365 tons of non-consumable food materials that cannot be reused, recycled, or upcycled each year is turned into energy to power the local recycled paper manufacturer and to provide electricity to the Ontario grid.
Zero waste is just one of SunOpta’s sustainability goals. Earlier this month, SunOpta released its 2022 ESG report, outlining its goals and progress across four key areas: products, planet, people and governance. The SunOpta sustainability strategy includes aspirational goals related to carbon emission savings, recyclable packaging, upcycling food waste, and water conservation.
At our Niagara facility, SunOpta manufactures a variety of conventional and organic fruit bars, bits, twists and strips with real fruit ingredients to make tasty snacks for leading brands and private label. Learn more about our fruit snack products here. For decades, SunOpta has collaborated with some of the most planet-friendly brands.
About SunOpta, Inc.
SunOpta (Nasdaq:STKL) (TSX:SOY) is a Minnesota-based, global pioneer fueling the future of sustainable, plant-based and fruit-based food and beverages. With its deep roots and dynamic growth, SunOpta today leads innovation to positively impact people and the planet. Specifically, SunOpta manufactures organic, non-GMO, plant-based and specialty products sold through retail and foodservice channels. SunOpta operates as a co-manufacturer for leading brands and a manufacturer for private label and ingredients. SunOpta also proudly produces its own brands, including SOWN®, Dream®, West Life™ and Sunrise Growers®. For more information, visit www.sunopta.com and LinkedIn.
[1] SunOpta has adopted a zero waste definition as 90% diversion of waste from landfill.
MINNEAPOLIS, MINN. (May 30, 2023)—SunOpta (Nasdaq:STKL) (TSX:SOY), a global pioneer fueling the future of sustainable, plant-based and fruit-based food and beverages, today announced it has achieved zero waste[1] to landfill at its Niagara manufacturing facility where better-for-you fruit snacks are manufactured.
“As a sustainable plant-based food and beverage company, sustainability is at the root of everything we do at SunOpta. We are working to reduce our environmental footprint by achieving zero waste, developing innovative packaging solutions, using efficient modes of transportation, and responsibly sourcing our ingredients. We also support sustainable agricultural practices upstream in our value chain on the farms where our ingredients are grown,” said Parneet Kaur, production manager, SunOpta. “We’re proud to achieve zero waste to landfill in Niagara, and we will continue to embrace opportunities that lie ahead as we work to sustainably fuel the future of food.”
SunOpta achieved zero waste to landfill at its Niagara facility by reusing or recycling materials such as batteries, metals, pallets and barrels. For example, each year approximately 580 tons of materials are recycled, including metals such as cans, barrels and pails, in addition to cardboard, which saves many trees. 95% of the waste disposal costs are offset by the recycling facility that utilizes the metal. The approximately 88 tons of industrial waste and 365 tons of non-consumable food materials that cannot be reused, recycled, or upcycled each year is turned into energy to power the local recycled paper manufacturer and to provide electricity to the Ontario grid.
Zero waste is just one of SunOpta’s sustainability goals. Earlier this month, SunOpta released its 2022 ESG report, outlining its goals and progress across four key areas: products, planet, people and governance. The SunOpta sustainability strategy includes aspirational goals related to carbon emission savings, recyclable packaging, upcycling food waste, and water conservation.
At our Niagara facility, SunOpta manufactures a variety of conventional and organic fruit bars, bits, twists and strips with real fruit ingredients to make tasty snacks for leading brands and private label. Learn more about our fruit snack products here. For decades, SunOpta has collaborated with some of the most planet-friendly brands.
About SunOpta, Inc.
SunOpta (Nasdaq:STKL) (TSX:SOY) is a Minnesota-based, global pioneer fueling the future of sustainable, plant-based and fruit-based food and beverages. With its deep roots and dynamic growth, SunOpta today leads innovation to positively impact people and the planet. Specifically, SunOpta manufactures organic, non-GMO, plant-based and specialty products sold through retail and foodservice channels. SunOpta operates as a co-manufacturer for leading brands and a manufacturer for private label and ingredients. SunOpta also proudly produces its own brands, including SOWN®, Dream®, West Life™ and Sunrise Growers®. For more information, visit www.sunopta.com and LinkedIn.
[1] SunOpta has adopted a zero waste definition as 90% diversion of waste from landfill.